In fact, having Schwarzenegger appear on the late-night show is also a coordinated cog in the insurance brand's well-oiled Super Bowl campaign machine.
When people hear the slogan and see the action playing out, says State Farm chief marketing officer Kristyn Cook, we want people to think of State Farm, but also know who we are and what we stand for. And I think our brand can uniquely do that in a fun and humorous way.
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