Why Starbucks' elimination of its global CMO indicates an evolution of the role, not 'a canary in the coal mine'

"I don't think this is necessarily a canary in the coal mine for CMO [role] - I think it illustrates that the marketing function needs to appropriately fit within the structure and the strategy of the business," said Jay Pattisall.

"The marketer role is that red thread across the organization that knits everything together so that the messaging, the quality experience, the emotional resonance shows up in every single moment that the brand's creating," said Greg Silverman.

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