'For us, it is about giving football fans a reason for tuning in and caring about the Pro Bowl, since, for a long time, it has mostly been a game that was skippable and can be avoided by fans,' said Kristin McHugh, Verizon's SVP of marketing and creative.
'It's not just the games themselves, it's all of the shoulder content that's successful. So you get the pre-game, you get the post-game, you get the after after game concerts, you've got the award shows, the draft events, everything is designed to make you feel like this is a spectacle you can't miss,' said Paul Furia, head of content and creative packaging at Media by Mother.
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