""Instead of starting with a product that we didn't feel like existed in the marketplace, we started with a mission that we felt like didn't exist, particularly in the beauty space," Cohen said. "We love that young people are turning to brands for not just products, but for the issues that they care about-and also that's what holds us accountable.""
""We want to make, be, and do gooder, so when you put that out there, it's a high standard that you have to live up to," Zeszut said. "If you're all aligned on the mission and you're saying that you're gooder, then you have to launch paper based cups no matter how long it takes and even if it costs more, you just got to do it.""
Rare Beauty, Bogg, and Goodles have gained popularity by focusing on missions that resonate with customers. Rare Beauty supports youth mental health through the Rare Impact Fund, emphasizing that customers are drawn to the mission as much as the products. Goodles, known for its nutritious macaroni and cheese, faces challenges in expanding its product line while maintaining its commitment to sustainability. Founders stress the importance of accountability to their missions, even when it requires difficult decisions regarding product materials.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]