Why Short-Form Video is a Must in the New Era of Marketing | Entrepreneur
Briefly

I started popping into my marketing department's meetings about a year ago. They were doing a lot of great things, but I noticed something was missing - videos.
When you think about workforce generations, you've got people in their 60s, 50s, 40s, 30s and 20s. I'm on the upper end of the spectrum, yet I was drawn to social media platforms centered around videos, like TikTok and YouTube.
Read at Entrepreneur
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