Many CEOs, including those from PepsiCo, Gap, Unilever, Procter & Gamble, General Mills, and Nestlé, credit their CMOs as crucial for financial success.
Despite marketing often being treated as a cost, savvy CMOs have positioned advertising as a key business function, ensuring budget protection even in downturns.
The recent return of the CMO role at Gap contrasts with Hyundai's decision to phase it out, raising questions on the evolving value of top marketers.
CEOs are increasingly valuing impactful storytelling and cultural relevance, highlighting CMOs' roles in shaping brand identity and driving growth amidst financial pressures.
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