The article emphasizes the importance of marketing for photographers, asserting that talent alone does not guarantee success or income. Keith Cooper discusses the misconception that great images will naturally attract clients, advocating for a strategic marketing approach. He stresses the necessity of understanding one's target audience and consistently integrating marketing efforts into all aspects of a photography business. The piece highlights common mistakes, like treating marketing as an occasional task instead of a continuous effort, and the need to tailor work to meet client needs for higher chances of repeat business.
Being a skilled photographer isn't enough; you need effective marketing to attract clients and turn your talent into a sustainable business.
Successful photographers understand their audience and actively manage their brand, proving that consistent marketing generates repeat business over viral success.
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