Why Microsoft, Absolut Vodka, and Skittles' pride activations actually worked
Briefly

Last year, Microsoft open-sourced its Pride campaign, releasing a library of colorful graphic elements sourced from almost 50 community Pride flags. It felt fresh, inviting-and most of all-authentic.
Microsoft's work was rooted in two powerful truths: enabling creativity as a tech company and understanding the LGBTQIA+ experience as deeply personal and constantly evolving.
Read at Fast Company
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