Bluesky has seen impressive growth, but its user base is still significantly smaller than X and Threads. It can't really be a major investment area for brands yet.
While Bluesky's advertising future is uncertain, experts argue that marketers should still be paying close attention to what's happening on the platform, both from a creator and a social listening lens.
Many creators make it a point to answer every direct message from their audience—something that is a lot more feasible in a less-congested space like Bluesky.
Brands and creators are constantly thinking 'How do I reach my audience and have real conversations with them?' emphasizing the value of text-heavy social platforms.
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