Why Long-Form TikTok Videos Make Perfect Sense
Briefly

TikTok increased its video limit to 60 minutes to compete with platforms like YouTube in the battle for user attention, despite its initial success with short-form content.
Despite TikTok leading in daily social video time spent with users surpassing YouTube, YouTube Shorts has emerged as a strong competitor with over 2 billion users and 50 billion daily views.
Read at Variety
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