Why live sports could be the 'killer app' of the metaverse and a new arena for big brands
Briefly

from Digiday1 month ago
As major sports brands increase their presence in the metaverse, Major League Baseball's new virtual ballpark offers unique advertising and engagement opportunities for fans.
Digidayhttps://digiday.com/marketing/why-live-sports-could-be-the-killer-app-of-the-metaverse-and-an-arena-for-big-brands-to-play/
Herman Narula emphasized that previous brand engagements in virtual spaces often lacked fulfillment, leading to poor audience reach compared to the potential seen with MLB's digital stadium.
Digidayhttps://digiday.com/marketing/why-live-sports-could-be-the-killer-app-of-the-metaverse-and-an-arena-for-big-brands-to-play/
Read at Digiday
#metaverse #virtual-sports #mlb #nfts #brand-marketing
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