"Marketing in a low-engagement, heavily regulated industry like insurance demands bold thinking-and Jenna Lebel is delivering just that. As chief marketing officer of U.S. retail markets at Liberty Mutual Insurance, Jenna is redefining how brands build emotional connection in commoditized categories. In this episode of The Speed of Culture, Matt Britton speaks with Jenna about AI's role in modern marketing, connecting with Gen Z, and how jingles and data-driven creative keep Liberty top of mind."
"At Liberty Mutual Insurance, Jenna oversees marketing strategy for one of the largest personal lines insurers in the country. With over a decade of experience spanning tech startups and agencies, she's led Liberty's push into culture-driven marketing, generative AI adoption, and platform-specific creative. Prior to Liberty, she worked with Likeable and brought an entrepreneurial mindset to corporate brand transformation. Listen to Jenna Lebel on The Speed of Culture podcast to discover how Liberty Mutual is rewriting the rules of insurance marketing."
Jenna Lebel leads marketing strategy for Liberty Mutual’s U.S. retail markets, transforming a legacy insurer into a cultural mainstay through data-driven creative and platform-first media. She emphasizes audio branding and jingles tested for recall, resonance, and long-term impact, with Liberty’s jingle ranking third in Veritonic’s audio logo index. She deploys generative AI across creative production, audience targeting, measurement, and personalization. She prioritizes connecting with Gen Z through platform-specific creative and cultural relevance. Her background spans tech startups and agencies, and includes prior work at Likeable and entrepreneurial brand transformation.
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