Companies and platforms are creating curated sonic identities—distinct sounds, songs, and micro-jingles—to protect content and unify brand recognition across social platforms.
The Charlotte Symphony commissioned a seven-second sonic logo by Mason Bates to create a memorable audio identity that signals performances and events.
Why Jingles Are More Than a Catchy Tune With Liberty Mutual CMO Jenna Lebel
Liberty Mutual uses data-driven creative, platform-first strategies, audio branding, and generative AI to build emotional connection and cultural relevance in commoditized insurance markets.