Why it's getting harder for Super Bowl commercials to score with consumers
Briefly

from www.fastcompany.com3 months ago
Gone are the Big Four automakers…which have chosen to dedicate their ad dollars to more tightly targeted marketing campaigns.
www.fastcompany.comhttps://www.fastcompany.com/91020713/why-its-getting-harder-for-super-bowl-commercials-to-score-with-consumers
Super Bowl ads this year, which sold out by early November 2023, are dominated by food and beverage brands.
www.fastcompany.comhttps://www.fastcompany.com/91020713/why-its-getting-harder-for-super-bowl-commercials-to-score-with-consumers
Read at www.fastcompany.com
#super-bowl-advertising #automakers #marketing-campaigns #food-and-beverage-brands
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