Why Health Care Brands Can No Longer Ignore Influencer Marketing | AdExchanger
Briefly

The boom of influencer marketing in the health care and pharmaceutical space makes sense as it democratizes celebrity culture, allowing influencers to connect with consumers on a more relatable level.
Social media and influencers have significantly impacted patient empowerment, leading to informed discussions in clinics where patients advocate for drugs they learned about through trusted influencers.
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