Why Gatorade's nod to the past shows 'it hasn't changed' - and that's a good thing
Briefly

from Creative Bloq1 month ago
Gatorade's 'It hasn't changed' campaign is admired for its authenticity, unique perspective, and connection to different generations through figures like Michael Jordan.
Creative Bloqhttps://www.creativebloq.com/design/branding/why-gatorades-nod-to-the-past-shows-it-hasnt-changed-and-thats-a-good-thing
Nostalgia in marketing should have a clear message for new generations like Gen Z, as seen in Gatorade's successful campaign evolution with iconic sports figures.
Creative Bloqhttps://www.creativebloq.com/design/branding/why-gatorades-nod-to-the-past-shows-it-hasnt-changed-and-thats-a-good-thing
Read at Creative Bloq
#nostalgia-marketing #authenticity #generational-bridge
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