Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results.
When sales are slow and immediate results are needed, it's easy to fall for promises of a set number of leads each week. However, these leads may not be qualified, leading to wasted efforts in pitching and following up.
Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. Your ad dollars are better spent raising brand awareness in more targeted ways.
Even when a single tactic starts strong, it's difficult to sustain that level of growth without other components to support it. A blend of organic, paid, and grassroots efforts can yield better results from all channels.
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