Why do so many ads get panned or banned? And how can agencies stop dropping the ball?

Mitigating misjudgments in ads requires external perspectives through consumer testing and internal checks to prevent getting carried away. It's crucial to review work with the right people in a culture of openness and without ego.

Ads must be accurate and appropriate to avoid backlash. Apple's oversight in an iPad ad highlights the importance of focusing on a core message and avoiding distractions that can lead to misinterpretation.

Read at The Drum