Why do Americans prefer social media shopping? Could spend upwards of $59B online

The poll found that 68% of US adults shop through social media, willing to spend up to $262 per item, with Facebook (85%), Instagram (49%), and TikTok (38%) being the most popular platforms.

Social media shopping appeals due to convenience, product demonstration, better deals, and fun experiences. 72% of purchases are spontaneous, with high satisfaction levels and influence from others' purchases and FOMO.

Read at New York Post