The Lincoln Nautilus made Ad Age's 'America's hottest brands' list for 2024, drawing interest from younger buyers with its tech-focused redesign, contributing to a 42% sales increase in the first half of the year.
Ad Age's hottest brands list prioritizes companies creating chatter and online buzz rather than financial metrics, with the Nautilus' trendy interior and hybrid powertrain credited for its newfound popularity and marketing success.
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