Every time I open my TikTok For You Page, I see a creator who strikes fear into my heart. She has blonde hair and wears silk pajamas.
Digitally literate and social savvy, Gen Alpha - the cohort born between 2010 and 2025 - are expected to become the largest generation in the world.
It's a rite of passage for a younger generation to be branded by its predecessors as a scourge on society. Millennials were the 'me me me' generation.
Even those who have lived through multiple generational hysterias have started to concede that something about Gen Alpha feels different.
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