Faced with potential TikTok bans, many U.S. users are flocking to Xiaohongshu, an emerging platform that shares short videos and text posts.
Xiaohongshu, now the most downloaded app in the U.S., allows users to engage with long, Reddit-like comment threads, sharing experiences via videos and text.
Owned by billionaires Charlwin Mao and Miranda Qu, Xiaohongshu recently raised nearly $1 billion, targeting mainly Mandarin speakers and expanding its reach to U.S. audiences.
The ongoing push for English-speaking hires embodies Xiaohongshu's strategy to penetrate the U.S. market and appeal to a more diverse user base.
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