Whipped foundations are nothing new in the beauty space - and most Millennials will likely have middle school-era memories of dipping into a particular mainstay, icing-thick foundation from the drugstore (looking at you, Maybelline Dream Matte Mousse) ... But the latest trend to be all over BeautyTok is most definitely unique, to say the very least, and was inspired by viral videos of frothing skin care in water that gained steam thanks to one of the platform's fave creators, Glamzilla.
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