The U.S. Senate passed a bill to ban TikTok if ByteDance doesn't sell its shares within nine to 12 months. TikTok plans to challenge it in court, believing it's unconstitutional and detrimental to numerous businesses and users.
While TikTok users are concerned, marketers like Shray Joshi are less worried, suggesting they can redirect ad spending to other platforms like Meta and Google, indicating TikTok's replaceability and relatively small investment impact.
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