Flip is filled with influencer videos, if they were made by aliens. They follow the familiar cadence of sponsored content flooding TikTok or Instagram, but something is always just a little bit off...selling a lamp shaped like a mushroom.
The video feed of Flip, a short-form vertical app, is a 2020s QVC in a nightmare, as if a bunch of teens started an influencer marketing agency where brand safety is not a real concept.
The app resembles TikTok, if TikTok were filled exclusively with ads for shoppable products from direct-to-consumer brands. The startup has raised $95 million and is currently pouring money into a growth scheme...
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