This interview with Jack Philbin, CEO of Vibes, explores the impact of Rich Communication Services (RCS) on marketing. RCS offers advancements over traditional SMS/MMS, providing brands with tools to send rich media like images and videos directly in messaging apps. A consumer survey revealed a strong preference for interactive content, with many open to shopping via text. Philbin emphasizes that RCS not only improves customer interactions but also strengthens brand relationships, making it a vital component for modern retail strategies.
RCS is the much-needed upgrade from traditional SMS/MMS, bringing an interactive experience. Brands can send images, videos, and clickable buttons in native messaging.
We recently surveyed 1,000 U.S. consumers and found that 55% prefer exploring products through a swipeable gallery, while 50% are open to text-based purchasing.
RCS is a win for consumers who get personalized, interactive messages and for brands that can effectively reach the right people with relevant content.
RCS enhances remote engagement, fostering customer loyalty and driving better results as brands connect more effectively through modern communication platforms.
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