When a whole latte love goes cold... why Pret might regret its loyalty programme
Briefly

The gradual increase in subscription price and noticeable price hikes on food products, along with the app-only access, led to furious complaints and dissatisfaction among Pret's customers.
Pret's new loyalty program restricts sharing subscriptions and requires customers to use the app, causing frustrations and complaints about the user experience and inability to 'game' the system.
Read at The Drum
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