The 2023 creator earnings report revealed that although the global influencer market is projected to expand from $21 billion to over $480 billion by 2027, many creators still struggle with earnings, with over 48% of them making $15,000 or less annually.
YouTube remains the leading platform for creator revenue, having distributed over $70 billion through its partner program, primarily through ad revenue, subscriptions, and brand collaborations, highlighting the importance of niche audiences.
With over half of Gen Z aspiring to become content creators, the demand for influencer marketing is set to skyrocket, as marketers increasingly rely on influencers to promote products.
As TikTok faces potential bans in the U.S., creators may need to pivot to other platforms like YouTube to maintain earning potential, signaling a volatile landscape for social media.
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