Influencers use gender stereotypes, bogus claims, and deceptive editing to profit, exploiting gaps in UK marketing rules. Focus on ad labeling overshadows substance of messaging.
University of Essex research reveals rogue influencers' dark strategies: Promo-masquerade, exaggerating products, mishandling giveaways. Legal ambiguity allows them to operate in regulatory blind spots.
Dr. Antoniou highlights influencer non-compliance with marketing rules, questioning the effectiveness of current emphasis on ad labeling. Trust in influencers despite breaches remains an issue.
#rogue-influencers #deceptive-tactics #regulatory-compliance #influencer-marketing #gender-stereotypes
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