With an ad tech industry worth $5.9bn (~£4.74bn) last year, and a forecasted growth of 6.2% in 2024, ultimately reaching $6.9bn (~£5.45bn), MENA's ad tech industry is on the precipice of massive growth.
It's important to note that 'mobile-first' has been the dominant narrative when it comes to digital advertising in the MENA region, and this is not looking to be replaced anytime soon. Home to one of the most penetrated mobile markets in the world, MENA's consumers overwhelmingly favour mobile apps as their preferred channel.
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