Meta Platforms Inc. has witnessed a significant increase in its stock performance, rising 83% since early 2022, driven by robust earnings growth and a favorable advertising environment.
The recent federal appeals court's decision to uphold a law requiring TikTok's ownership changes by January 2025 has led to heightened investor optimism for Meta, with anticipated reduced competition.
Meta's revenue surged by 32.5%, increasing from $118 billion in 2021 to $156 billion, primarily driven by rising ad impressions and improved pricing strategies across its platforms.
The growth trajectory of Meta is bolstered by a 17% rise in family daily active users, alongside enhancements in targeting advertisers through AI initiatives to optimize content creation.
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