Every December, the industry churns out breathless predictions about what's next in media and advertising. Spoiler alert: most of it won't happen.
Instead of joining the prediction parade, let's talk about the things we know won't materialize in 2025 - because some traditions are just too persistent to break.
Because what the world really needs is another retailer selling ad space on its website. Your groceries now come with a side of CPMs.
Expect more flashy initiatives and panels, and less actual follow-through on making their rosters more inclusive.
#media-advertising #predictive-trends #diversity-and-inclusion #advertising-budget #digital-marketing
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