The marketing landscape in 2024 is poised to become increasingly unconventional, as noted by branding expert Tom Rinks. The focus for brands will shift towards crafting unique aspirational images, influenced by trends set by companies like Liquid Death. Retail strategies will transition from embracing omnichannel sales to a more strategic, narrowed approach that emphasizes the right channels for specific demographics. Insights from industry leaders at the National Retail Federation indicate a growing emphasis on more effective and targeted marketing methods in an evolving consumer landscape.
"It is going to kind of be a little bit more of a wild west next year. Could be less politically correct than we've ever been."
"When I look at the most important brands and entrepreneurs on the planet and how they're finding success, they're not selling everywhere. They're selling in the right locations for the particular demographic."
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