What We Can Learn About Great Domain Names From Unicorn Startups
Briefly

As business increasingly moves online, many brands are abandoning brick-and-mortar premises. With 28.8% of all business conducted online, the importance of a strong domain name cannot be overstated.
An elite domain name is akin to a Fifth Avenue storefront, representing quality and exclusivity. This underscores the need for strategic domain name selection to enhance brand presence.
Choosing a domain name is as critical as selecting a business name. It serves not only as an address but as a brand's online identity and impression.
Many brands are setting new online purchasing records, highlighting the ongoing shift towards digital commerce. A strong domain name is key for ambitious brands.
Read at Inc.com
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