Now, with the TikTok uncertainty, people are looking for, 'Where are other places that maybe I haven't invested as much of my time,' said Patrick Harris, president of the Americas at Snap.
Snap's ad business raked in nearly $1.2 billion in Q1 2024, following the $1.36 billion in Q4 2023, positioning itself for growth and looking to woo advertisers with incentives.
Snap's ongoing journey to scoop up more ad dollars could benefit from TikTok's ban as advertisers seek alternatives to the duopoly.
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