Shanks stresses that relying solely on one platform can be dangerous for small businesses, urging them to diversify marketing strategies and stay ahead of trends.
Millions of small businesses are facing uncertainty as legislation to ban TikTok, a crucial revenue source, gains traction, which many fear could be devastating.
Despite the looming ban, Shanks feels fortunate that XO Marshmallow has diversified its marketing and is not solely dependent on TikTok for its income.
The impending TikTok ban, backed by national security concerns, reflects broader issues of platform reliance and the necessity for businesses to prepare for landscape changes.
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