What Meta's 'free speech' moves mean for brands - PR Daily
Briefly

Meta's decision to end its independent fact-checking program and follow X's Community Notes approach highlights a shift towards promoting free expression at potential costs to brand safety.
Kaplan emphasizes that community-driven oversight might offer a less biased method of addressing misinformation, aiming to improve user information while reducing the perception of censorship.
The rhetoric surrounding these changes signals a broader Conservative narrative in social media moderation, as Kaplan refers to a 'fundamental commitment to free expression'.
Marketers express deep concerns about brand safety, evident in X's drastic 40% revenue drop, raising questions about Meta's own path forward.
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