In our study, we discovered that positive emotions were more prevalent in viral content than negative ones, indicating that uplifting messages resonate more with audiences.
Viral content often triggers emotions related to surprise, such as curiosity and astonishment, which play a significant role in engaging viewers and motivating them to share.
Admiration emerged as a highly common emotion in viral content, suggesting that brands should aim to create campaigns that inspire respect and wonder among their audiences.
Our retesting of the original study using AI confirmed that the core emotional drivers remain the same, emphasizing the importance of emotional resonance in potential virality.
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