"That's the question my daughter asked halfway through the first episode of On Brand with Jimmy Fallon. For a little while now, she's known that I "work in marketing." But that usually meant I'm the guy on my laptop at odd hours or on calls about partnerships she's never heard of. It's hard enough to explain my job to adults. Try explaining it to a kid."
"That one question turned into a whole conversation; about why ads exist, why creativity matters and how the right idea can change how people see a brand. In case you haven't seen it, On Brand is NBC's new reality competition. Fallon plays agency founder and Bozoma "Boz" Saint John (ex Apple, Uber, Netflix) takes on the CMO/mentor role and contestants create jingles, activations and commercials under extreme time pressure."
"I get it. Fallon's version is glossy and over-simplified. The timelines are ridiculous. There's no mention of legal reviews, production budgets or clients asking for "just one more round." I'm choosing to look at it a little differently. While On Brandisn't an accurate depiction of agency life, it is the first mainstream show in a long time that captures what makes this industry exciting."
On Brand is an NBC reality competition where Jimmy Fallon plays an agency founder and Bozoma "Boz" Saint John mentors contestants who create jingles, activations and commercials under intense time pressure. The show foregrounds imagination and the idea that creativity can reshape brand perception. Critics argue the program oversimplifies agency life, ignoring legal reviews, production budgets and iterative client demands and promoting the myth that everyone can do marketing. The show contrasts with earlier industry portrayals by emphasizing the creative spark over the grind while glossing over executional complexity and real-world constraints.
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