What began with a shirt-ripping scream in Buffalo, culminated with a little hip thrusting at a victory party in overalls and a lucha libre mask. Between those two iconic moments, Kelce starred in a Super Bowl social campaign for Frank's RedHot.
Despite that timing, the brand's work scored more than 3 billion media impressions within its first 24 hours, and more than 4.6 billion as of publishing this story. There are lessons in how Frank's approached the Super Bowl that will help it continue its attention-winning ways.
[
add
]
[
|
|
...
]