#super-bowl-marketing

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InfoQ
1 month ago
DevOps

QCon London: How Duolingo Sent 4 Million Push Notifications in 6 Seconds During the Super Bowl Break

Duolingo utilized AWS architecture for massive push notifications during Super Bowl marketing.
The company built a microservices-based platform to cater to a large user base and leveraged AWS services effectively. [ more ]
www.fastcompany.com
2 months ago
Marketing

What Jason Kelce's spicy TikTok ad for Frank's RedHot says about pop culture advertising

Jason Kelce was a prominent figure before, during, and after the Super Bowl due to his energetic presence, including being part of a social media campaign for Frank's RedHot.
Frank's RedHot opted for a pre-Super Bowl marketing strategy which resulted in significant media impressions, showcasing the power of creative and strategic marketing approaches. [ more ]
The Drum
3 months ago
Marketing

How brands can win the Super Bowl without a $7m ad

Marketers can leverage the hype and engagement of the Super Bowl without buying a commercial spot.
Real-time marketing efforts during the Super Bowl can generate significant buzz and engagement for brands. [ more ]
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