According to TikTok, 62% of TikTok users have engaged in in-app e-commerce behavior and users are 1.5x more likely to immediately buy something they discovered on TikTok as compared to other social media platforms. TikTok Shop aims to help sellers and creators easily share their products with a variety of potential customers.
TikTok Shop allows users to buy products directly from the TikTok app without having to go to a separate ecommerce platform. Users can shop products directly from live streams, through shoppable videos, directly from a business or creators account or on the TikTok Shop tab. It offers a wide range of products, including clothing, beauty products, electronics, home goods, and more. The availability of products varies based on your location.
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