#shopping-feature

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The Verge
4 months ago
Marketing

Is this image a pair of shoes or a sponge? TikTok isn't sure

TikTok's new shopping feature prompts viewers to shop for items similar to what's shown in videos, but is pushing unrelated products.
Users have noticed that the shopping recommendations in TikTok are often inaccurate and unrelated to the videos they are watching. [ more ]
Pocket-lint
5 months ago
Marketing

What is TikTok Shop? I tried it, for research purposes

TikTok has launched TikTok Shop, allowing users to buy products directly from the app.
62% of TikTok users have engaged in in-app e-commerce behavior. [ more ]
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