"The reason there are so many Americans coming over all at once is because TikTok is about to be banned in the US," explained WakoGeek, a new RedNote user, in a video.
Red Note has raised $917 million in venture funding from backers like Tencent, Alibaba and Sequoia China, and was reportedly valued at $17 billion in 2024.
RedNote's dynamic mix of lifestyle content, videos, and community-building tools has resonated particularly with those displaced from TikTok, emphasizing lifestyle inspiration and social shopping.
Despite being Chinese-owned, RedNote's popularity indicates that users are increasingly prioritizing engaging content and community-building over political concerns and origin of the app.
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