Lemon8 is a new app from ByteDance, merging TikTok's short-form videos and Instagram's aesthetic, gaining traction as a potential alternative to TikTok amidst its U.S. ban.
As creators rally to promote Lemon8, the platform is viewed as a likely successor if TikTok faces a ban, reflecting concerns over ownership by ByteDance.
Despite a growing user base, Lemon8's early performance in the U.S. has lagged behind TikTok, showing how difficult it is for new platforms to compete.
With over 170 million users, TikTok's impending legal challenges drive influencers to Lemon8, marking a pivotal moment where user loyalty to platforms is tested.
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