What is fast fashion? How the retail business model could be negatively impacting consumers
Briefly

Fast fashion is defined as a retail business model that involves copying style trends, mass-producing items and making them available for purchase while demand is high.
The rise of social media influencers and incessant advertising has led to fast fashion's domination, showcasing a business model characterized by low-quality materials and continuous new collections.
Fast fashion is taking a negative toll on garment employees and the environment, with hazardous working conditions and significant emissions from production processes.
Brands like H&M, Shein, and Zara epitomize fast fashion, consistently releasing new styles while compromising on quality and ethical labor standards.
Read at USA TODAY
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