A digital strategy outlines how a company plans to use digital technology to grow or adapt its brand and business. It encompasses a plan of action and the tools and techniques used to reach goals.
An effective digital strategy requires evaluating your current systems to find better solutions and new opportunities. For example, you might realize you need to switch to a different project management system to increase cross-department collaboration.
Unlike a digital marketing strategy, which focuses on using digital platforms to connect to your target audience, a digital strategy can touch any part of your business.
With a digital strategy, you're sketching out the role technology will play in different parts of your business. A digital transformation, on the other hand, is a digital strategy in action on a large scale.
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