CMOs now have to determine which agency can deliver the best services while navigating uncertainty regarding the future existence of Omnicom and IPG agencies.
Clients proceed with caution regarding IPG and Omnicom, expressing concerns about the instability and unknowns amidst ongoing mergers and acquisitions affecting agency operations.
In the wake of agency mergers, clients demand clarity about potential changes within the next months, highlighting a general nervousness around continued agency stability.
The current market dynamics compel marketers to not only consider an agency's capabilities but also how their current stability may impact future partnerships.
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