In a significant strategy shift, Germany's Olaf Scholz embraced TikTok to connect with younger voters, highlighting the platform's impact on political engagement among Generation Z.
AfD's rise is tightly linked to its active presence on TikTok; engaging content has propelled the party into favor among a demographic that traditionally shunned them.
The potential influence of social media in political campaigning is evident as younger voters increasingly turn to platforms like TikTok, altering the landscape of democratic engagement.
Contemplating the 2024 elections, the surge of far-right parties exploiting social media, particularly among youth, raises questions about the common issues shaping voter behavior across the Atlantic.
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