The Wall Street Journal launched a new brand campaign to increase brand awareness, subscriber growth, and shift perceptions towards a younger audience.
"Our name, The Wall Street Journal, is one of our greatest strengths, but arguably one of our greatest weaknesses as well," Dousie said.
"What we're trying to do here is to get that audience to understand [that], no, the type of content we're writing about not only should be right for them - it should be interesting to them - but it's really imperative for them to advance in their professional and personal lives," Dousie added.
Collection
[
|
...
]